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  1. Global Marketing and Advertising (Pocket)

    av

    Marieke De Mooij

    ISBN: 9781412970419 - UTGIVEN: 2009-05-28

    Featuring cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this book offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequence[...]

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    från 435.00 kr
  2. Consumer Behavior And Culture (Pocket)

    av

    Marieke De Mooij

    ISBN: 9781412979900 - UTGIVEN: 2010-11-16

    Presents an empirically-based model for integrating culture with consumer behaviour. This title includes material on communication, culture, and media behaviour.[...]

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    från 611.00 kr